Beach essentials. Huntington Beach roots.
From the south side of the pier
00 Our stretch of coast
Huntington Beach
Early paddle-outs. Late walks home. The stretch of coast that keeps pulling you back.
SOUTHSIDE HB takes its name from the south side of Huntington Beach pier. We’re building beach and surfing accessories around the small rituals that make a day here: getting ready, heading out, and rinsing off.
Our first four essentials are taking shape. There’s more on the horizon.
01 · Lip balm · In development
A little sunshine yellow. A little ocean blue. Our SPF 30 lip balm concept puts a classic twist-up tube at the heart of your beach-day routine.
From the south side to your lip.
02 · Metal comb · In development
Salt in your hair. Plans after the beach. A slim stainless steel comb with fine and wide teeth, and a clean SOUTHSIDE HB mark on the spine.
A little order after the ocean.
03 · Tallow face sunscreen · In development
A little country. A lot of coast. Our tallow mineral face sunscreen concept pairs an SPF 30 target with a 2oz glass jar and a cow who’s found her wave.
A playful face for your beach-day routine.
04 · Carbon fiber sunglasses · In development
A classic shape. A red current. Deep red carbon, smoke lenses, and the SOUTHSIDE HB mark kept small at the temple.
Our first sunglasses design is taking shape. A little more heat for your everyday beach kit.
Lip balm. Face sunscreen. A stainless comb. Red carbon shades. Our first lineup is taking shape in Huntington Beach, with more good things to come.
Explore the lineup