South side of the Huntington Beach pier with surfers in the water.

SOUTHSIDE H B

Beach & surf accessories

The south side of the Huntington Beach pier is a line in the sand: town on one side, Pacific on the other. The company takes its name from that stretch.

We make a short list of beach and surfing accessories for people who actually go in. Not a wall of gadgets. Three pieces that earn a wetsuit, a board bag, and a repeat.

Tip to the Lip is the SPF 15 lip balm that stays on when the sets keep coming. SOUTHSIDE STEEL is the stainless metal comb salt air cannot chew through. SURF COW is tallow mineral face sunscreen in a 2oz glass jar — zinc in fat, mixed for Huntington Beach glare.

The pier on the mark is this pier. The stacked HB is this town. Everything we make has to survive south of it.

See the lineup