Our stretch of coast
SOUTHSIDEHB
Huntington Beach, California
Some places become part of your routine. This one became our name.
The south side of Huntington Beach pier is where our story starts. Morning surf checks. Towels on the sand. That last look at the water before you head home.
SOUTHSIDE HB is a beach brand built around those everyday moments. We’re starting with a small lineup: Tip to the Lip lip balm, SOUTHSIDE STEEL comb, SURF COW face sunscreen, and Red Tide sunglasses. Familiar essentials, given a little more character.
Our roots are here, and our plans are practical: work with U.S. manufacturers, get the products right, and grow one useful addition at a time. We’re looking close to home for the comb, with Huntington Beach metal shops at the top of our list.
The pier on the mark is this pier. The HB is this town. Wherever your beach day takes you, a little of our coast comes along.