SOUTHSIDE

The first lineup · In development

Your beach kit starts here.

Four everyday essentials, with the south side of Huntington Beach in their DNA.

We’re getting the details right. Meet the products we’re bringing to the coast.

Tip to the Lip navy twist-up lip balm with its yellow cap and SPF 30 concept label.

SPF 30 lip balm · In development

Tip to the Lip

A little sunshine yellow. A little ocean blue. Lip care with Huntington Beach roots.

Meet the product
 SOUTHSIDE STEEL stainless comb with fine and wide teeth and an engraved SOUTHSIDE HB mark.

Stainless steel comb · In development

SOUTHSIDE STEEL

Fine teeth. Wide teeth. One clean stainless steel design for the post-surf reset.

Meet the product
 SURF COW SPF 30 concept jar with its surfing cow mascot and spotted gold lid.

SPF 30 tallow face sunscreen · In development

SURF COW

A familiar cow. A distinctly coastal character. Our tallow mineral face sunscreen concept.

Meet the product
 Red Tide sunglasses with a red-tinted carbon weave, smoke lenses, and a small red SOUTHSIDE HB temple logo.

Carbon fiber sunglasses · In development

Red Tide

A classic shape. A red current. Red-tinted carbon, smoke lenses, and a small red SOUTHSIDE HB mark.

Meet the product