SPF 30 lip balm · In development

Tip to the Lip

Small tube. Part of the ritual.

The board is waxed. The towel is in. Tip to the Lip belongs with the few things you reach for before heading down to the water: a classic twist-up lip balm, dressed in ocean blue and sunshine yellow.

We’re developing it around SPF 30 and an easy, everyday format. From the morning surf check to the walk home along the pier, the idea is simple: lip care that feels at home by the coast.

  • What Lip balm
  • SPF target SPF 30
  • Format Classic twist-up tube
  • Design Ocean blue + sunshine yellow
  • Status In development

From the south side to your lip.

Ask about Tip to the Lip

From the south side
to your lip.

Sunshine yellow. Ocean blue. A little of our coast, wherever the day takes you.

Packaging concept shown. SPF 30 is our development target.

Tip to the Lip blue-and-yellow coastal campaign: a classic twist-up tube, Huntington Beach pier, and the SOUTHSIDE HB wordmark.

Stainless steel comb

SOUTHSIDE STEEL

Fine teeth. Wide teeth. One clean stainless steel design for the post-surf reset.

SPF 30 tallow face sunscreen

SURF COW

A familiar cow. A distinctly coastal character. Our tallow mineral face sunscreen concept.

Carbon fiber sunglasses

Red Tide

A classic shape. A red current. Red-tinted carbon, smoke lenses, and a small red SOUTHSIDE HB mark.